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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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Janet Casey is One of Adweek’s Women Trailblazers

Congratulations are in order for Marketing Doctor’s President and Founder, Janet Casey! Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue! Janet thrives alongside a truly impressive group of female powerhouses,...

Grit, Goals, Guts, and Gratitude

Reflecting on Janet Casey’s 2021 Adweek Women Trailblazers Win   Grit “Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet...

Media Buying Amid COVID-19

490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.   Why this Matters To develop a...