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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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Giving Up on Meta Ads?

Check out our five reasons to keep Meta in your media plan. The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign...

6 Questions to Ask Your Media Buying Agency

Think twice if your Creative Agency says they do media buying. As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask? What is Media...