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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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2021 Marketing Doctor Rewind

What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to...

$30k Advertising Campaign Updates

Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods! Diverse business enterprises (DBEs), women-owned enterprises (WBE), and women-owned small businesses (WOSB) face unique challenges within the...

5 Ways to Maximize Q5 for a Happy New Year

What is Q5 and why should you care? Does your media plan include “Q5” advertising? When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on...