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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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Investments in Diverse-Owned Media: How Media Buying is Shifting

Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity. Marketing Doctor’s Commitment to Spending with Diverse-Owned Media Marketing...