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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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Get with the Programmatic Media

During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice. This emerging media channel continues to explode in popularity. In fact, forecasts reveal that approximately 90% of digital display budgets will be processed...