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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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4 Steps to Recession Proof Your Media Spend

“Remember, your media spend directly buys future revenue. If you cut your spend, you are cutting future revenue.” – Janet Casey, President and Founder According to the World Federation of Advertisers (WFA) and Ebiquity, 29% of the world’s largest...