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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Let’s Get Personal: OTT and Addressable TV Can See You in 2023
Whether you like it or not, your media is getting up close and personal. Welcome to 2023 – where our gardens are walled, personal data is a currency, and privacy is a spectrum. But did you know that this applies beyond your standard digital devices (tablet,...
Media Buying in a Recession: 3 Candid Truths from an Inc. 5000 Media Agency CEO
What does “recession-proofing” mean from a paid media point of view? Let’s start by acknowledging that when done properly, advertising secures current and future revenue. Efficient campaigns secure more revenue per dollar. Spending media dollars with a focus on...
