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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
Surviving the TV Advertising Rollercoaster Series: Programmatic Advertising is the Future
Programmatic media buying impacts the entire advertising industry, and TV is no exception. While programmatic advertising has been prevalent in the digital media world for years, it is now a mainstay in TV advertising. It revolutionizes the way media buyers purchase...
Umbrella Sky Project: Whimsical Out of Home Advertising
Photo Credit: Memorymaker Photography Marketing Doctor proudly helped in planning and bringing the captivating Umbrella Sky Project to life in Bangor, ME on behalf of Northern Light Health Eastern Maine Medical Center in conjunction with Downtown Bangor, Revive, and...
The CMO’s Guide to iOS 17 and Paid Media Measurement
What’s Happening with iOS 17? Apple released the public beta of iOS 17, iPadOD 17, and macOS Sonoma at their World-Wide Developer Conference (WWDC) in July. Ahead of the full release, curious developers can visit Apple’s Beta Software Program Website. The iOS 17...
