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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
What is Performance Creative?
Written in collaboration with Overskies Performance creative is using data to measure the performance of specific creative assets and creative variables to further guide new creative development and placement intelligence for advertising campaigns. In its strongest...
Linear vs. Streaming TV Advertising
It’s no secret that TV advertising has evolved from its traditional formats, now including streaming services and Connected TV (CTV). Depending on goals, target audiences, and other campaign factors, media teams assess the best tactics for distributing TV ads...
Marketing Doctor Ranks on Adweek’s Fastest Growing Agencies Global List for Third Year
The Prestigious Adweek Fastest Growing Honor Being on the Adweek Fastest Growing Agencies list is an accomplishment in itself, but making it three times? That’s a feat. We are proud to share that Marketing Doctor has been recognized as an Adweek Fastest Growing...
From Phone to Out-of-Home: TikTok’s Latest Frontier
For years now, TikTok has been one of the world’s most consumed social media platforms, known for its quick videos (aka “TikToks”) as that act as both organic and paid content formats. In its latest endeavor, TikTok offers more entertainment and engagement “IRL.” As...
Your Non-Political Campaign is Affected by the Election
Planning Your Ad Dollars Strategically During Election Seasons The 2024 election season is expected to break political ad spending records. According to industry reports, 2024 will witness the highest political ad spend ever recorded—the current forecast projects...
