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NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

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TikTok Ban: What it Means for Paid Media

Content creators, influencers, brands, and marketers alike are always watching to see if a TikTok ban will occur or not. As a paid media agency, we constantly study media channels for their dependability (not just performance metrics) and prepare for what could...

The CMO’s Guide: The Power of Landing Page Quality Scores

Landing page quality is an often overlooked factor that significantly impacts campaign performance. The quality score of your landing page(s) has the power to make or break the success of your advertising campaigns, and ultimately your broader business goals. In the...