Threads, a new social media platform by Meta, launched in 100 countries as of July 6th. Threads is a text-based social media platform, making it a direct competitor to the ever-controversial Twitter. Threads amassed over 30 million downloads within the first 24 hours of its launch according to the New York Times, becoming the most rapidly downloaded app ever.
There have been many other Twitter alternatives that have tried to rival the platform, including Bluesky and Mastodon. Threads has clearly taken off with vast adoption, quickly.
As Meta works to monetize the Threads platform over time, what will this mean for advertisers?
1. Meta Ecosystem Advantage: Threads will have the full advantage of the Meta advertising systems, building off the more than 2 billion monthly active Instagram users, Facebook metadata, and Facebook building off the work they’ve done on Facebook as well.
2. Proactive, Engaged Audience: The easy, opt-in nature of Threads is an extremely positive sign for where the audience is and wants to be. Users sign up easily using their existing Instagram account (Follow Marketing Doctor on Threads!), and creating the profile is as easy as logging in with Instagram and importing your profile.
3. Brand Safety with Strong Community Standards: Being a Meta product, Threads shares the same, established community standards as Instagram, meaning no NSFW content
4. Reusable Content Production for Ads: From what we’re seeing so far, we believe Threads will likely be added to Meta’s automatic ad placements, meaning possible savings on no unique ad content requirements – the platform will be able to use the same text and creative specs that advertisers are used to. Additionally, since it will likely be part of Meta’s platform, there may be no need for a unique campaign set up making it an easy lift to launch.
In the media world, Threads became available just days after Twitter implemented daily limits for how many tweets a user can read, with paid members being allowed 10x as much as an unpaid user. Increasingly, marketers are finding it difficult to believe Twitter can be a safe place for their ad dollars with how tenuous it feels and Twitter has seen US ad sales decrease by 59% compared to 2022 according to Forbes.
While ads are not yet available on Threads, advertisers can anticipate them coming soon. Our job as a full-service paid media agency is to keep a close eye on new platforms. With Threads, it is safe to assume there will be advertising capabilities within Meta’s suite of apps, which is great news for US advertisers especially.
At Marketing Doctor, we always stay up to date on emerging platforms and trends. When advertising on Threads becomes available, will your media agency be ready?
Threads, a new social media platform by Meta, launched in 100 countries as of July 6th. Threads is a text-based social media platform, making it a direct competitor to the ever-controversial Twitter. Threads amassed over 30 million downloads within the first 24 hours of its launch according to the New York Times, becoming the most rapidly downloaded app ever.
There have been many other Twitter alternatives that have tried to rival the platform, including Bluesky and Mastodon. Threads has clearly taken off with vast adoption, quickly.
As Meta works to monetize the Threads platform over time, what will this mean for advertisers?
1. Meta Ecosystem Advantage: Threads will have the full advantage of the Meta advertising systems, building off the more than 2 billion monthly active Instagram users, Facebook metadata, and Facebook building off the work they’ve done on Facebook as well.
2. Proactive, Engaged Audience: The easy, opt-in nature of Threads is an extremely positive sign for where the audience is and wants to be. Users sign up easily using their existing Instagram account (Follow Marketing Doctor on Threads!), and creating the profile is as easy as logging in with Instagram and importing your profile.
3. Brand Safety with Strong Community Standards: Being a Meta product, Threads shares the same, established community standards as Instagram, meaning no NSFW content
4. Reusable Content Production for Ads: From what we’re seeing so far, we believe Threads will likely be added to Meta’s automatic ad placements, meaning possible savings on no unique ad content requirements – the platform will be able to use the same text and creative specs that advertisers are used to. Additionally, since it will likely be part of Meta’s platform, there may be no need for a unique campaign set up making it an easy lift to launch.
In the media world, Threads became available just days after Twitter implemented daily limits for how many tweets a user can read, with paid members being allowed 10x as much as an unpaid user. Increasingly, marketers are finding it difficult to believe Twitter can be a safe place for their ad dollars with how tenuous it feels and Twitter has seen US ad sales decrease by 59% compared to 2022 according to Forbes.
While ads are not yet available on Threads, advertisers can anticipate them coming soon. Our job as a full-service paid media agency is to keep a close eye on new platforms. With Threads, it is safe to assume there will be advertising capabilities within Meta’s suite of apps, which is great news for US advertisers especially.
At Marketing Doctor, we always stay up to date on emerging platforms and trends. When advertising on Threads becomes available, will your media agency be ready?
