Marketing Doctor recently spent a day onsite with one of our clients of 15+ years to participate in a brand research and strategy workshop with their team. The time together was invaluable, leading to:
- Stronger collaboration
- Deeper understanding of their audience
- Collaborative ways to further their paid media efforts
Strategy sessions deepen the client-agency relationship and lead to tangible results. More specifically, a 793% increase in leads with a media spend increase of only 215%.
Dedicated thinking and workshopping with your media agency can be a game-changer. Your paid media team can (and should!) work with you to help solve your biggest challenges, and mine even the wildest ideas for new media strategies.
4 Signs Your Media Agency Values Partnership
Sign 1: Seamless Synergy: Your agency should work like an extension of your marketing team. Developing and executing your campaign, they can offer valuable insights, expertise, and enthusiasm that aligns with your brand.
Sign 2: Dedication Beyond Basics: A dedicated partner dives deep. They understand your business objectives, industry, and target markets. They optimize frequently, analyze the customer journey, and conduct testing to make sure your advertising campaigns exceed expectations.
Sign 3: Consumer-First Strategies: Your agency should be all about your audience(s). Savvy media planners and strategists analyze media consumption habits, demographics, your consumer data, and more. With thorough research comes a media mix that actually resonates with audiences, builds your brand reputation, and drives the short- and long-term conversions you need.
Sign 4: Rocketing ROI: A reliable, essential partner executes paid media campaigns that go beyond impressive performance metrics. Breaking industry benchmarks is a priority, but it doesn’t stop there. A passionate media team will do the extra credit to maximize return on investment and added value.
Innovation Through Collaboration
According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables business growth. No matter how you define a conversion or “sale”, building an integrated relationship with your paid media partner is critical for expansion. A long-term relationship simply makes good business sense.
This is about more than media strategy, media buying, or media attribution. A true agency-client relationship should be as harmonious as it is tactical. Raise your standards as you search for a paid media agency and think about what goals and day-to-day experience matter most.
Raise Your Media Agency Standards
What does becoming an extension of your team mean to you? Check out part 1 of our series where we explore what it means to us. When you’re ready to connect, reach out or sign up for our newsletter.
Dedicated thinking and workshopping with your media agency can be a game-changer. Your paid media team can (and should!) work with you to help solve your biggest challenges, and mine even the wildest ideas for new media strategies.
4 Signs Your Media Agency Values Partnership
Sign 1: Seamless Synergy: Your agency should work like an extension of your marketing team. Developing and executing your campaign, they can offer valuable insights, expertise, and enthusiasm that aligns with your brand.
Sign 2: Dedication Beyond Basics: A dedicated partner dives deep. They understand your business objectives, industry, and target markets. They optimize frequently, analyze the customer journey, and conduct testing to make sure your advertising campaigns exceed expectations.
Sign 3: Consumer-First Strategies: Your agency should be all about your audience(s). Savvy media planners and strategists analyze media consumption habits, demographics, your consumer data, and more. With thorough research comes a media mix that actually resonates with audiences, builds your brand reputation, and drives the short- and long-term conversions you need.
Sign 4: Rocketing ROI: A reliable, essential partner executes paid media campaigns that go beyond impressive performance metrics. Breaking industry benchmarks is a priority, but it doesn’t stop there. A passionate media team will do the extra credit to maximize return on investment and added value.
Innovation Through Collaboration
According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables business growth. No matter how you define a conversion or “sale”, building an integrated relationship with your paid media partner is critical for expansion. A long-term relationship simply makes good business sense.
This is about more than media strategy, media buying, or media attribution. A true agency-client relationship should be as harmonious as it is tactical. Raise your standards as you search for a paid media agency and think about what goals and day-to-day experience matter most.
Raise Your Media Agency Standards
What does becoming an extension of your team mean to you? Check out part 1 of our series where we explore what it means to us. When you’re ready to connect, reach out or sign up for our newsletter.
