What is Transit Advertising?
Transit advertising features ads placed in or on modes of public transportation or in public transportation areas. Examples include:
- Ads on buses
- Ads on trains
- Ads on taxis
- Ads inside subway cars
- Ads at bus stations
- Ads near train stations
Transit advertising is an engaging way to reach commuters or travelers with your message. This form of advertising often overlaps with digital out of home advertising (or dOOH).
What is Digital Out of Home Advertising?
dOOH includes any digital ad in a public environment. Common digital out of home examples include:
- Large digital billboards
- Roadside dynamic displays
- Directory screens in malls and airports
How Do dOOH and Transit Advertising Work Together?
Using digital out of home advertising on transit allows for creativity and opportunities to reach riders and those passing by. What started as static bus wraps, posts at transit stations, and billboards has turned into an interactive experience before, during, and after your audiences reach their destinations.
How Do dOOH and Transit Advertising Reach Rideshare Audiences?
Consumers using rideshare apps will notice an uptick in ad exposure when they’re requesting a ride or en route, as ads now pop up in the app.
In August 2023, Lyft introduced a new slate of ad options that brings to light what transit advertising can do when coupled with dOOH. With Lyft In-App, riders may see in-app ads when matched with a driver, on the ETA screen, and throughout the ride. As a result, media buyers can personalize targeting and connect with audiences in more relevant ways. So far, targeting and ad delivery may reflect:
- Ride area
- Ride history
- Payment method
- Lifestyle
For example, if a rider’s destination is a movie theater or they are passing by one on their ride, they may be served an ad for a new movie.
Digital Out-of-Home Advertising is on the Rise
The most common OOH displays are transit and place-based ads, with 2.3 million and 1.4 million pieces respectively. With the expansion of digital capabilities in OOH, advertisers are increasing their resource allocation to take advantage of what this tactic offers.
There was an 80% increase in dOOH advertising between 2016 and 2022 and by the end of 2023, digital out-of-home is expected to regain its pre-pandemic share of total outdoor ad dollars at 31.4%.
In addition, ridership is nearly back to pre-pandemic numbers, meaning stronger reach and improved return on investment
Ready to Take the Next Step on Your Paid Media Journey?
Digital out-of-home is only one piece of the media planning puzzle. To effectively reach an audience, we typically recommend a diversified media mix, accounting for your consumer’s media journey AND physical journey.
Curious how to take advantage of dOOH and/or transit advertising in your next media plan? Contact us today.
What is Transit Advertising?
Transit advertising features ads placed in or on modes of public transportation or in public transportation areas. Examples include:
- Ads on buses
- Ads on trains
- Ads on taxis
- Ads inside subway cars
- Ads at bus stations
- Ads near train stations
Transit advertising is an engaging way to reach commuters or travelers with your message. This form of advertising often overlaps with digital out of home advertising (or dOOH).
What is Digital Out of Home Advertising?
dOOH includes any digital ad in a public environment. Common digital out of home examples include:
- Large digital billboards
- Roadside dynamic displays
- Directory screens in malls and airports
How Do dOOH and Transit Advertising Work Together?
Using digital out of home advertising on transit allows for creativity and opportunities to reach riders and those passing by. What started as static bus wraps, posts at transit stations, and billboards has turned into an interactive experience before, during, and after your audiences reach their destinations.
How Do dOOH and Transit Advertising Reach Rideshare Audiences?
Consumers using rideshare apps will notice an uptick in ad exposure when they’re requesting a ride or en route, as ads now pop up in the app.
In August 2023, Lyft introduced a new slate of ad options that brings to light what transit advertising can do when coupled with dOOH. With Lyft In-App, riders may see in-app ads when matched with a driver, on the ETA screen, and throughout the ride. As a result, media buyers can personalize targeting and connect with audiences in more relevant ways. So far, targeting and ad delivery may reflect:
- Ride area
- Ride history
- Payment method
- Lifestyle
For example, if a rider’s destination is a movie theater or they are passing by one on their ride, they may be served an ad for a new movie.
Digital Out-of-Home Advertising is on the Rise
The most common OOH displays are transit and place-based ads, with 2.3 million and 1.4 million pieces respectively. With the expansion of digital capabilities in OOH, advertisers are increasing their resource allocation to take advantage of what this tactic offers.
There was an 80% increase in dOOH advertising between 2016 and 2022 and by the end of 2023, digital out-of-home is expected to regain its pre-pandemic share of total outdoor ad dollars at 31.4%.
In addition, ridership is nearly back to pre-pandemic numbers, meaning stronger reach and improved return on investment
Ready to Take the Next Step on Your Paid Media Journey?
Digital out-of-home is only one piece of the media planning puzzle. To effectively reach an audience, we typically recommend a diversified media mix, accounting for your consumer’s media journey AND physical journey.
Curious how to take advantage of dOOH and/or transit advertising in your next media plan? Contact us today.
