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Top Insights
Optimize Your Ad Formats and Transform Business Results
When it comes to online advertising, not all ad formats are equal. Each format has unique characteristics, benefits, and limitations.
Inside The Big Game: Top 10 Insights from Paid Media Pros
The Big Game: an annual spectacle that’s as much about football as it is a crucible for the most cutting-edge advertising.
Grit, Goals, Guts, and Gratitude
“Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet Casey after Marketing Doctor officially reached 7-figures in annual revenue.
More Insights
The Variations Era: Advertising Lessons from Taylor Swift
What do Taylor Swift and successful paid media campaigns have in common? Variations!
Lights, Camera, Strategy: How Paid Media Evolves During Industry Strikes
What impact do industry strikes have on platforms, media plans, and advertising strategies?
5 Questions to Ask for Effective Holiday Marketing Planning
The holiday season is a crucial time for businesses, and it’s essential to plan your holiday marketing strategy well in advance.
Healthcare Advertising: 4 Ways to Keep Campaigns Healthy
Healthcare advertising needs to be adaptive, dynamic, and compliant to remain impactful.
The CMO’s Guide: 5 Ways PR and Paid Media Work Together
PR and paid media can collaborate effectively to maximize their impact and achieve shared goals.
Marketing in Motion: A New Era of Personalized Transit Advertising
Using digital out of home advertising on transit allows for creativity and opportunities to reach riders and those passing by.
3 Reasons CTV Advertising Drives Higher Education Enrollment
Connected TV (CTV) continues to be an effective part of omnichannel media strategies for higher ed advertising.
What is a Media Mix Model and How Do Advertisers Benefit?
With a focus on data-driven paid media strategies, chances are you’ve heard the term “media mix model.” But do you know what it means?
Pay Attention to Paid Media Attention Metrics
If you prioritize advertising ROI, it’s vital to have a consistent method of measuring ad performance. One secret weapon? Advertising attention metrics.
Surviving the TV Advertising Rollercoaster Series: Navigating the Political Season
The US political season impacts all paid media campaigns nationally, whether you’re providing political messaging or not.
LegitScript Ad Certification: How Your Media Agency Can Help
As a full-service paid media agency, it is our job to support clients in the LegitScript ad certification process: the only certification recognized for addiction treatment advertising.
Client-Agency Relationship Series: 4 Signs Your Paid Media Agency Prioritizes Partnership
This is about more than media strategy, media buying, or media attribution. A true agency-client relationship should be as harmonious as it is tactical.
