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Case Study: Optimized B2C Paid Search Campaign, National Private Equity Portfolio Company
Experiencing growing pains as your company expands? Take a deeper look at how your ad agency can use data strategy to achieve greater cost efficiencies across paid media.
Alpaca Audiology Names Marketing Doctor as a Strategic Partner for Digital Media Planning and Buying
Northampton, MA August 1, 2022 Marketing Doctor, one of the fastest-growing media planning and buying agencies in the world, is proud to announce that they have partnered with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of Sonova’s US Audiological Care division, is based out of Springfield, MO.
3 Ways You Can Use Data in Paid Media
Data strategy refers to the highly dynamic process of collecting, interpreting, analyzing, and leveraging data to help achieve desired business results. In a world of virtually limitless data, understanding data strategy is essential to competitive marketing.
Don’t Be Guilty of Complacent Advertising! The Importance of Multilingual Marketing
Did you know that the U.S. has the second largest population of Spanish-speaking residents in the world? One would think that a statistic like this implies thoughtful, proactive multilingual marketing.
Case Study: Securing 243%+ Increase in Return on Ad Spend, Global E-Commerce Digital Campaign
The overarching goal for one of our international e-commerce clients is to achieve an ambitous return on ad spend (ROAS). Other objectives include boosting sales and increasing market share within U.S. regions.
Zero-Party Data and First-Party Data: Leveraging Data Science for Media Attribution
Zero-Party data is information customers share with brands in exchange for customized experiences catered to their individual preferences, wants, and needs. Types of Zero-Party data include:
Media Attribution: Protecting Your Return on Ad Spend
Media attribution is the process of using data to identify which channels are bringing in the strongest return. Attribution provides critical data that supports optimized media strategies, providing marketers with actionable insights about the specific channels, messages, activities, touchpoints, etc. that are working, and the strategies that need to be adjusted.
From Pumping on the Pike to One of the Fastest Growing Media Agencies in the World
Pumping breast milk on the New Jersey Turnpike, racing home from a client meeting to put a toddler to bed on time, truck drivers honking and leering at me… Did I care? Nope.
Marketing Doctor Named as a Certified Top Women Owned Business for 2022 by Clutch
We are thrilled to find ourselves in familiar territory as we have once again been contacted by Clutch and named as a top certified women owned business for the second year in a row.
Get with the Programmatic Media
During your search for the best digital advertising strategies, “programmatic” probably pops up once or twice.
Investments in Diverse-Owned Media: How Media Buying is Shifting
Forging relationships with diverse-owned media goes beyond common sense, and even good business. Being intentional about where media dollars go is a powerful way to advance social equity.
What is Media Planning?
The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning.
