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What is Media Planning?
The world of media has always felt like the Wild West, and rapidly increasing media consumption throughout the pandemic only made things more wild. So how do our media planners stay ahead of the curve? We’ll get to that–first, let’s define and explain media planning.
Power & Progress for Women: Janet Casey Joins Chief
We are proud to announce that our President and Founder, Janet Casey, has been invited to join Chief! The private, exclusive network brings women in positions of power together to learn and grow. Members include influential female senior executives from diverse industries and backgrounds.
2021 Marketing Doctor Rewind
What a year for Marketing Doctor! We welcomed five new superstars to our team, revealed our updated branding and new website, introduced our DEI Committee, received several incredible awards, and so much more! With loads to review and reflect upon, we decided to rewind the tape and zoom in on the many highlights of 2021.
$30k Advertising Campaign Updates
Don’t miss the latest news about the winner of our $30k Advertising Campaign Contest: Holyoke Sporting Goods!
5 Ways to Maximize Q5 for a Happy New Year
When holiday shopping is in the rearview mirror, your audience is ready to treat themselves. High on the “new year, new me” mindset with fresh pocket money in tow, they’re clicking on Instagram ads and you’re ringing in the new year with growing ROI.
Giving Up on Meta Ads?
The digital marketing world is constantly evolving. It’s not enough to keep up with changes 一 your digital media agency needs to anticipate them. Staying ahead of the curve translates into valuable campaign recommendations, and record-breaking results.
6 Questions to Ask Your Media Buying Agency
As more agencies market themselves as full-service marketing agencies, thoroughly vetting your prospective agency’s media buying skills becomes crucial. But what questions should you ask?
Celebrating National Women’s Small Business Month
Did you know that only 34 years ago, women needed the signature of a male relative to apply for a business loan? This restrictive protocol finally changed in October of 1988, when Ronald Reagan signed H.R. 5050 – AKA the Women’s Business Ownership Act.
Media Planning vs. Media Buying
While media planning and media buying require different processes, they are collaborative processes, not competitive ones.
Achieve Fast ROI with a Fast-Growing Agency
Growth is an innate aspect of who we are at Marketing Doctor—it informs all that we do for ourselves and for our clients.
What is Media Buying?
Efficient, strategic media buying can make or break the success of your advertising campaigns. Strategy in media planning and buying is where rubber hits the road in terms of Return on Investment (ROI) for your organization. Done correctly, it opens the door to meaningful, cost efficient connections with your target audience. So what exactly does it mean to buy media? We’re here to break it down for you.
Janet Casey is One of Adweek’s Women Trailblazers
Our fearless leader is one of 35 women in the USA featured in Adweek’s annual Women Trailblazers issue!
