Expectations: Increasing ROAS & Gaining Marketing Share
An international e-commerce client came to Marketing Doctor because of our expertise with large scale digital media campaigns that drive conversions. The organization was confident we could help them fill the need to increase ROAS and gain market share in the U.S. and abroad using target audience data and media strategy.
Explore: Reaching Audiences Where They Are
Marketing Doctor dug into past campaign data, current market trends, audience research, and platform expertise. With an eye on cost-efficiencies and a deep knowledge of the customer journey we wanted to propose a new paid digital strategy that met the e-commerce brand’s target demographic where they are across multiple platforms.
The target audience is young, diverse, unique, active, and adventurous. To grow the brand’s market share, their advertising needs to reach people on the platforms that intertwine with their lifestyle.
Expectations: Increasing ROAS & Gaining Marketing Share
An international e-commerce client came to Marketing Doctor because of our expertise with large scale digital media campaigns that drive conversions. The organization was confident we could help them fill the need to increase ROAS and gain market share in the U.S. and abroad using target audience data and media strategy.
Explore: Reaching Audiences Where They Are
Marketing Doctor dug into past campaign data, current market trends, audience research, and platform expertise. With an eye on cost-efficiencies and a deep knowledge of the customer journey we wanted to propose a new paid digital strategy that met the e-commerce brand’s target demographic where they are across multiple platforms.
The target audience is young, diverse, unique, active, and adventurous. To grow the brand’s market share, their advertising needs to reach people on the platforms that intertwine with their lifestyle.
Enlighten: Dynamic Campaigns for a Dynamic Audience
Marketing Doctor proposed a strategy to the international brand that expanded and fortified their marketing funnel through the addition of two new platforms that have further innovated in the use of machine learning, and possess the reach to scale up – Snapchat and Programmatic advertising.
This would broaden the brand’s reach past Meta and Google Search and allow for a more holistic approach to their audience targeting. The goal was to connect the brand to their target audience where they already are to let them know the product is an extension of their values and identity.
Execute: Test, Learn, & Launch!
Utilizing our advanced knowledge of these two platforms, as well as our relationship with platform reps, Marketing Doctor set-up and launched test campaigns with strategic audience segmentation, budgets, and best practice copy and creative. Once the test campaigns proved to be successful, we rolled out the strategy across multiple campaigns throughout the year.
SNAPCHAT
- Aligns with target audience
- E-commerce capabilities include shoppable ads and augmented reality (AR) filters for increased engagement
PROGRAMMATIC
- Advanced audience targeting and continuous re-targeting capabilities
- Optimizes path to conversion and supports in-depth media attribution
- Access to in-game advertising and interactive HTML-5 for dynamic creative placements
Exceed: Exceeding Expectations by 243%
Snapchat advertising saw a 243% increase in ROAS in just 3 months, across all campaigns and audiences.
The Programmatic Retargeting Audience outperformed previous Programmatic Advertising efforts by more than 132% — driving a ROAS that competes with the client’s former top-dog platforms, including Facebook.
Both platforms continue to show returns and have added a new layer to the full-funnel strategy!
