FEATURED

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

NCAA Women’s March Madness Makes TV Ratings Slam Dunk

Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...

READ MORE

 

Optimize Your Ad Formats and Transform Business Results

Understanding the Different Ad Formats for Online Advertising When it comes to online advertising, not all ad formats are equal. Each format has unique characteristics, benefits, and limitations. Understanding the different ad formats is essential for maximizing the...

Inside The Big Game: Top 10 Insights from Paid Media Pros

The Big Game: an annual spectacle that’s as much about football as it is a crucible for the most cutting-edge advertising. Our team of paid media nerds lives to scrutinize the advertising like it’s a playbook for the coming year. Here’s what we observed...

Grit, Goals, Guts, and Gratitude

Reflecting on Janet Casey’s 2021 Adweek Women Trailblazers Win   Grit “Only 2% of Women-Owned Businesses Break the $1M Mark.” This Forbes headline lives behind our President and Founder’s desk. If I remember right, a friend gave it to Janet...

Media Buying Amid COVID-19

490 million: the number of people who joined social media in 2020. 80 million: the number of Americans who are now weekly podcast listeners. 1.1 billion: the number of online video streaming service subscriptions reached last year.   Why this Matters To develop a...