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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
The CMO’s Guide: 5 Paid Media Realities You Can’t Ignore in 2024
Raise your hand if you’re riding an emotional advertising rollercoaster to kick off the year. Maybe you’re overwhelmed or maybe you’re more enthusiastic than ever about how the paid media industry is evolving. Either way, there’s a lot to take in, so let’s get to it. ...
Elevate Retail Sales with Customer-Centric Paid Media: A Millennial Mom Snapshot
Successful media buys transcend the ‘one-size-fits-all’ mentality and custom fit the customer journeys unique to your target audiences. From the first point of interaction to final purchase, each paid media touchpoint offers an opportunity to engage...
3 GA4 Best Practices for Paid Media Analytics
With GA4, it’s critical advertisers and their media partners collaborate to align paid media measurement strategies with GA4’s user-centric, privacy-conscious data collection and analysis. This involves leveraging first-party data and implementing consent-driven...
Maximizing Patient Outreach: The Power of Paid Media in Healthcare
To stand out from the competitive set, healthcare advertisers need sharp and strategic paid media tactics. Do you need to reach more patients, more effectively? Learn how tailored paid media is a part of the solution. Time to get ahead of the curve! The Importance of...
Google Chrome’s Cookie Phase-Out: Implications for Paid Media
Hot news in the world of Google! In response to ongoing and growing privacy concerns, Google Chrome is updating its approach to user data by phasing out cookies for 1% of its users. Starting today, January 4th, a trial run of Google’s Tracking Protection feature is...
Supercharge Landing Pages for Better Lead Conversions
Capturing and converting leads is crucial for the success of any paid media campaign. One key element that plays a significant role in improving conversion rates is the landing page. A well-optimized landing page can make all the difference in turning website visitors...
