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Marketing Doctor Selected as Media Agency of Record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches
NORTHAMPTON, MA (May 1, 2024) — Marketing Doctor, Inc., an independent, woman-owned, full-service paid media agency, was selected as media agency of record for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches, following a competitive agency review led by Mercer...
NCAA Women’s March Madness Makes TV Ratings Slam Dunk
Women’s college basketball scored a slam dunk with viewers, creating a TV ratings boom during this year’s NCAA March Madness. For the first time ever, the NCAA women’s title game had more viewers than the men’s. An average of 18.9 million viewers watched the women’s...
Janet Casey, CEO and Founder of Marketing Doctor, Makes Inc.’s 2024 Female Founders List
Inc’s seventh annual Female Founders list highlights entrepreneurs with world-changing companies NORTHAMPTON, MA, 4/10/24 – Yesterday, Inc. announced its seventh annual Female Founders list, honoring a bold group of 250 women whose innovations and ideas are shaping...
What is Programmatic Media and How Does it Work?
As one of our Frequently Asked Questions, if you’ve heard of “programmatic media” but are confused about what it is or how it works, you’re not alone! We’re here to help. Understanding Programmatic Media Before we explore how programmatic ads show up, let’s...
Climbing Out of a Crisis with PR and Paid Media
When an unexpected crisis emerges in the world of marketing, brands risk significant reputation harm. Task forces activate quickly to do damage control and restore trust. Enter the crisis management and communication teams. Aligning PR and paid media efforts is a...
5 Questions to Guide Your 2024 Media Strategy
With 2024 just around the corner, the Marketing Doctor office is abuzz with predictions for 2024 media trends. What you’re about to read isn’t just another set of forecasts; we’ve distilled the complexities and opportunities of an ever-changing media landscape...
Why Your Media Agency Needs to Understand Your Business Goals
74% of major advertisers report that the economic downturn has influenced their budget decisions. With less budget, CMOs face increased pressure to prove their advertising efforts tangibly contribute to ultimate business results. Supporting the CMO and marketing...
Media Buying for eCommerce: Best Practices and Tips
eCommerce is only getting more competitive. As we approach the holiday season, the playing field will get even more intense. Having a solid paid media strategy is crucial to achieve your eCommerce goals and maximize your return on ad spend (ROAS). Keep reading to...
Repetition or Irritation? Understanding Ad Frequency
Marketers often rely on repetitive ads to promote their brands and drive consumer recall. Repetitive ads are, as the name suggests, when the same advertisement is shown multiple times to a consumer in a short period of time. Think of when you stream a TV show and see...
