We believe wholeheartedly that an agency should be more than a vendor – even more than a partner. A truly strong agency should seek to understand your brand’s business goals, values, and target audiences as if they were our own. Your Account Executive should eat, sleep, and breathe the same marketing challenges as your Marketing Manager. They should be completely in sync. It’s this alignment, after all, that enables us to craft and deliver nuanced, strategic omnichannel media plans that reach even the hardest-to-reach audience segments.
Agencies and brands alike value this level of commitment and engagement, often looking to agencies for industry expertise. Of Marketing Doctor, former CMO of Skullcandy, Jessica Klodnicki, shared the following in Digiday: “With the iOS changes, with all the changes in the world, we felt like we needed a partner that was kind of closer to the action and had deeper relationships with all the platforms where we could get out in front of all of those changes.”
Unsurprisingly, working with a media agency that is deeply embedded in your industry and business has a tangible business impact – a 793% increase in leads in some cases.
When it comes to how we engage with our clients as a media buying agency, our team gets excited to dig in from the very first interaction. While this level of integrated partnership is ongoing and in flux, there are some key milestones in the timeline of client-agency relationships.
Before We Start: From the first few conversations – well before any mention of Scopes of Work or Master Services Agreements – we bring in the team members who will work on your account. We want our team to be able to learn the most important pieces of your business goals and how we can help you achieve them. This kicks off the tenor of future collaboration, and allows these industry experts to work on becoming experts in your industry.
Project Kickoff: Once all of the players have been identified, our team works closely with your internal marketing team, aligning members of our team to members of yours. Our analysts meet with your analysts, our project manager gets to know your project managers, and our AEs collaborate with your Marketing Manager/VP of Marketing to deeply understand your pain points and your business goals.
Reporting Up: Our job is to make you look good! As we deepen our partnership and deliver campaign results, we work to support you in your required reporting, presentations, and analyses. We do not throw meaningless metrics over the fence and hit the road. Instead, we provide executive summaries with thoughtful, actionable insights and recommendations. With a test and learn mindset, constant analysis takes place to identify areas of opportunity, whether it’s reallocating budget or trying a new channel. Reports and presentations reflect dedication to exceeding expectations.
Check out part 2 of our Client-Agency Relationships Series to find out how we put collaborative, integrated relationships into action.
If you’ve ever worked with an agency, you’ve heard this phrase: “we are an extension of your team.” The sentiment is lovely – but what does it actually look like in practice? And, more importantly, what is the business impact of this extended team?
We believe wholeheartedly that an agency should be more than a vendor – even more than a partner. A truly strong agency should seek to understand your brand’s business goals, values, and target audiences as if they were our own. Your Account Executive should eat, sleep, and breathe the same marketing challenges as your Marketing Manager. They should be completely in sync. It’s this alignment, after all, that enables us to craft and deliver nuanced, strategic omnichannel media plans that reach even the hardest-to-reach audience segments.Agencies and brands alike value this level of commitment and engagement, often looking to agencies for industry expertise. Of Marketing Doctor, former CMO of Skullcandy, Jessica Klodnicki, shared the following in Digiday: “With the iOS changes, with all the changes in the world, we felt like we needed a partner that was kind of closer to the action and had deeper relationships with all the platforms where we could get out in front of all of those changes.”
Unsurprisingly, working with a media agency that is deeply embedded in your industry and business has a tangible business impact – a 793% increase in leads in some cases.
When it comes to how we engage with our clients as a media buying agency, our team gets excited to dig in from the very first interaction. While this level of integrated partnership is ongoing and in flux, there are some key milestones in the timeline of client-agency relationships.
Before We Start: From the first few conversations – well before any mention of Scopes of Work or Master Services Agreements – we bring in the team members who will work on your account. We want our team to be able to learn the most important pieces of your business goals and how we can help you achieve them. This kicks off the tenor of future collaboration, and allows these industry experts to work on becoming experts in your industry.
Project Kickoff: Once all of the players have been identified, our team works closely with your internal marketing team, aligning members of our team to members of yours. Our analysts meet with your analysts, our project manager gets to know your project managers, and our AEs collaborate with your Marketing Manager/VP of Marketing to deeply understand your pain points and your business goals.
Reporting Up: Our job is to make you look good! As we deepen our partnership and deliver campaign results, we work to support you in your required reporting, presentations, and analyses. We do not throw meaningless metrics over the fence and hit the road. Instead, we provide executive summaries with thoughtful, actionable insights and recommendations. With a test and learn mindset, constant analysis takes place to identify areas of opportunity, whether it’s reallocating budget or trying a new channel. Reports and presentations reflect dedication to exceeding expectations.
Check out part 2 of our Client-Agency Relationships Series to find out how we put collaborative, integrated relationships into action.
