UPDATE (2/9/24) – On February 8, 2024, Google announced the launch of its next generation AI chatbot tool and the renaming of “Bard” to “Gemini” (the name of the AI language model that powers the system). We’re watching closely as Gemini seeks to outperform ChatGPT Plus and become the leader in the AI race. Marketing Doctor constantly monitors AI advancements, assessing how they impact search engine marketing, customer journeys, and the broader advertising landscape.
AI is predicted to contribute $15.7 trillion to the global economy by 2030. ChatGPT is now a household name, reaching every business sector, including advertising. What does this mean for SEM?
With growing market share, Microsoft will still need to convince advertisers the Bing Ads Ecosystem can also apply AI advancements to drive leads and drive sales the way Google has.
Google has been working on Large Language Models (LLMs) and conversational AI for more than a decade – just not in the public domain. They’ve had more time to get safety and ethics “right”, which is appealing as advertisers prioritize brand safety. Now, we’re keeping a close eye on Gemini (previously Google Bard) as it evolves.
While some advertisers and brands are finding benefits in ChatGPT4 and Microsoft’s Bing integration, Google has the market share to roll out generative AI-featured products at scale. Its existing martech stack includes various consumer-facing products from YouTube and Search, to Maps, Android OS and Chrome. The ad giant also includes the Double-Click Ad Exchange, which currently possesses 92% of the Ad Exchange Market Share and is a core part of any paid media campaign.
What Should Advertisers Do about AI and Search Engine Marketing?
For now, advertisers should remain cautious and avoid the urge to shake up channel spending allocation. Google’s attention to quality advertising infrastructure preserves how they are perceived by consumers, industry stakeholders, and the developer community. Even with ChatGPT and Bing nipping at its heels, there is no question about whether or not Google has the ability to roll out powerful generative AI products for paid search campaigns.
Looking for support with PPC management or search engine marketing (SEM)? Let’s talk. Check out our blog and sign up for our newsletter to receive the latest media news.
UPDATE (2/9/24) – On February 8, 2024, Google announced the launch of its next generation AI chatbot tool and the renaming of “Bard” to “Gemini” (the name of the AI language model that powers the system). We’re watching closely as Gemini seeks to outperform ChatGPT Plus and become the leader in the AI race. Marketing Doctor constantly monitors AI advancements, assessing how they impact search engine marketing, customer journeys, and the broader advertising landscape.
AI is predicted to contribute $15.7 trillion to the global economy by 2030. ChatGPT is now a household name, reaching every business sector, including advertising. What does this mean for SEM?
With growing market share, Microsoft will still need to convince advertisers the Bing Ads Ecosystem can also apply AI advancements to drive leads and drive sales the way Google has.
Google has been working on Large Language Models (LLMs) and conversational AI for more than a decade – just not in the public domain. They’ve had more time to get safety and ethics “right”, which is appealing as advertisers prioritize brand safety. Now, we’re keeping a close eye on Gemini (previously Google Bard) as it evolves.
While some advertisers and brands are finding benefits in ChatGPT4 and Microsoft’s Bing integration, Google has the market share to roll out generative AI-featured products at scale. Its existing martech stack includes various consumer-facing products from YouTube and Search, to Maps, Android OS and Chrome. The ad giant also includes the Double-Click Ad Exchange, which currently possesses 92% of the Ad Exchange Market Share and is a core part of any paid media campaign.
What Should Advertisers Do about AI and Search Engine Marketing?
For now, advertisers should remain cautious and avoid the urge to shake up channel spending allocation. Google’s attention to quality advertising infrastructure preserves how they are perceived by consumers, industry stakeholders, and the developer community. Even with ChatGPT and Bing nipping at its heels, there is no question about whether or not Google has the ability to roll out powerful generative AI products for paid search campaigns.
Looking for support with PPC management or search engine marketing (SEM)? Let’s talk. Check out our blog and sign up for our newsletter to receive the latest media news.
