Advertising for drug and alcohol addiction treatment services is a sensitive topic that requires careful messaging. In paid social and digital advertising, it requires a LegitScript certification to advertise on major platforms such as Meta, Google, Microsoft, and newly announced partner LinkedIn. As a full-service paid media agency, it is our job to support clients in this process. We have helped many clients with LegitScript certification such as addiction treatment centers, hospital systems and more.
What is LegitScript and which advertisers are eligible for certification?
LegitScript provides certification for drug and alcohol addiction treatment services to advertise. It also offers monitoring services for addiction treatment ads. Google, Microsoft, and Meta rely on this to vet advertisers for eligibility. LegitScript is the only certification recognized for addiction treatment advertising. Once advertisers are certified, media agencies or in-house teams can execute the campaigns, monitor performance, and recommend compliant optimizations.
Why is LegitScript certification required for healthcare advertising such as addiction treatment marketing?
According to LegitScript, the certificate combats unethical business practices. Many major advertising platforms restricted addiction treatment ads or stopped them altogether beginning in 2017 due to unethical advertising practices. Misleading patient care information in unethical ads prevented users from learning about facilities with quality care and trustworthy information. Today, LegitScript certification makes it possible to deliver behavioral health marketing safely and effectively.
How do I get started with LegitScript and where does my media agency come in?
Lean into your media agency’s expertise. Work with a media agency who has a track record of helping clients navigate the LegitScript certification process from start to finish. Their expertise will make the application and execution process smoother and more efficient. Marketing Doctor helps healthcare marketing leaders get their certification while developing a privacy-centric media strategy that will increase return on investment (ROI).
Your media agency will point you to LegitScript’s website to apply for the certification. The website includes information about process and pricing. Upon receiving your certification, you can apply to advertise. Media planners can advise on the nuances of each platform when collaborating to finalize your media mix.
Partner with a Media Agency to Get LegitScript Certified
LegitScript certification is a requirement for addiction treatment marketing, drug rehab marketing, treatment center marketing, or other types of behavioral health marketing. If you have questions about the process or you’re ready to launch a healthcare paid media campaign, let’s get started.
Advertising for drug and alcohol addiction treatment services is a sensitive topic that requires careful messaging. In paid social and digital advertising, it requires a LegitScript certification to advertise on major platforms such as Meta, Google, Microsoft, and newly announced partner LinkedIn. As a full-service paid media agency, it is our job to support clients in this process. We have helped many clients with LegitScript certification such as addiction treatment centers, hospital systems and more.
What is LegitScript and which advertisers are eligible for certification?
LegitScript provides certification for drug and alcohol addiction treatment services to advertise. It also offers monitoring services for addiction treatment ads. Google, Microsoft, and Meta rely on this to vet advertisers for eligibility. LegitScript is the only certification recognized for addiction treatment advertising. Once advertisers are certified, media agencies or in-house teams can execute the campaigns, monitor performance, and recommend compliant optimizations.
Why is LegitScript certification required for healthcare advertising such as addiction treatment marketing?
According to LegitScript, the certificate combats unethical business practices. Many major advertising platforms restricted addiction treatment ads or stopped them altogether beginning in 2017 due to unethical advertising practices. Misleading patient care information in unethical ads prevented users from learning about facilities with quality care and trustworthy information. Today, LegitScript certification makes it possible to deliver behavioral health marketing safely and effectively.
How do I get started with LegitScript and where does my media agency come in?
Lean into your media agency’s expertise. Work with a media agency who has a track record of helping clients navigate the LegitScript certification process from start to finish. Their expertise will make the application and execution process smoother and more efficient. Marketing Doctor helps healthcare marketing leaders get their certification while developing a privacy-centric media strategy that will increase return on investment (ROI).
Your media agency will point you to LegitScript’s website to apply for the certification. The website includes information about process and pricing. Upon receiving your certification, you can apply to advertise. Media planners can advise on the nuances of each platform when collaborating to finalize your media mix.
Partner with a Media Agency to Get LegitScript Certified
LegitScript certification is a requirement for addiction treatment marketing, drug rehab marketing, treatment center marketing, or other types of behavioral health marketing. If you have questions about the process or you’re ready to launch a healthcare paid media campaign, let’s get started.
