eCommerce is only getting more competitive. As we approach the holiday season, the playing field will get even more intense. Having a solid paid media strategy is crucial to achieve your eCommerce goals and maximize your return on ad spend (ROAS).
Keep reading to find essential best practices and tips every marketer should know to optimize their media buying efforts for eCommerce campaigns.
Understand Your Audience
An eCommerce report from Adobe finds 81% of retail shoppers do online research before making a purchase. To break through the noise and reach your audience, you need to understand their expectations and what information they look for when online shopping.
Knowing who they are, what they want, and where they spend their time online, you can optimize their path to conversion. Some great ways to get to know your consumers include:
- Audience and market research
- Customer journey mapping
- Audience segmentation
Customize the Consumer Experience with Data
71% of consumers expect personalization when it comes eCommerce and 76% get irritated when brands don’t provide customized shopping experiences. Personalization has become such a norm that 83% of consumers are willing to share their data if they get a more tailored shopping experience in return.
Zero- and first-party data help create a personalized shopping experience, making it easier for customers to find what they want and leading to better eCommerce outcomes, like increased sales and customer loyalty.
Meet Consumers Where They Shop: Social Media
Connecting with consumers through social media is critical, it’s where they turn to find products and services. 41% of consumers, across generations, discovered a product on social media, according to HubSpot’s consumer trends report.
But communication with consumers doesn’t stop there. Over 56% of consumers use mobile devices to look up questions on a search engine. It’s key to continue the conversation. Using this important information brands must optimize eCommerce campaigns for mobile devices if they want to get results.
Want Better eCommerce Results?
Achieve better eCommerce results by reaching out to us today. If you have an eCommerce goal, we have a plan to meet and exceed your expectations.
eCommerce is only getting more competitive. As we approach the holiday season, the playing field will get even more intense. Having a solid paid media strategy is crucial to achieve your eCommerce goals and maximize your return on ad spend (ROAS).
Keep reading to find essential best practices and tips every marketer should know to optimize their media buying efforts for eCommerce campaigns.
Understand Your Audience
An eCommerce report from Adobe finds 81% of retail shoppers do online research before making a purchase. To break through the noise and reach your audience, you need to understand their expectations and what information they look for when online shopping.
Knowing who they are, what they want, and where they spend their time online, you can optimize their path to conversion. Some great ways to get to know your consumers include:
- Audience and market research
- Customer journey mapping
- Audience segmentation
Customize the Consumer Experience with Data
71% of consumers expect personalization when it comes eCommerce and 76% get irritated when brands don’t provide customized shopping experiences. Personalization has become such a norm that 83% of consumers are willing to share their data if they get a more tailored shopping experience in return.
Zero- and first-party data help create a personalized shopping experience, making it easier for customers to find what they want and leading to better eCommerce outcomes, like increased sales and customer loyalty.
Meet Consumers Where They Shop: Social Media
Connecting with consumers through social media is critical, it’s where they turn to find products and services. 41% of consumers, across generations, discovered a product on social media, according to HubSpot’s consumer trends report.
But communication with consumers doesn’t stop there. Over 56% of consumers use mobile devices to look up questions on a search engine. It’s key to continue the conversation. Using this important information brands must optimize eCommerce campaigns for mobile devices if they want to get results.
Want Better eCommerce Results?
Achieve better eCommerce results by reaching out to us today. If you have an eCommerce goal, we have a plan to meet and exceed your expectations.
