74% of major advertisers report that the economic downturn has influenced their budget decisions.
With less budget, CMOs face increased pressure to prove their advertising efforts tangibly contribute to ultimate business results. Supporting the CMO and marketing departments at-large, media agencies must do the extra credit to achieve meaningful business results that lead to increased marketing budgets, not decreased ones. This level of commitment positively impacts your overall marketing strategy and delivers results that increase return on ad spend.
Paid Media is One Piece of the Puzzle
Paid media works in tandem with several other marketing and branding initiatives to solve your business challenges. Your media partner should be asking, “How does the media strategy we’re proposing fit into our client’s broader plans?” Holistic thinking is often the key to generating short-term results (e.g. quality leads) and long-term success (e.g. increased revenue and market share). As a paid media agency, Marketing Doctor often collaborates with in-house and external agencies to support data-driven ecosystems for our clients. For example, we provide performance creative, maximizing campaign performance data with creative minds and technology to inform ad iterations and boost results.
From Metrics to Actionable Paid Media Insights
When a media agency understands your business challenges and goals, they are better equipped to support your most valuable key performance indicators (KPIs). For example, 25% of marketers report that customer lifetime value (CLV) ranks in the top five most important marketing metrics. While marketing KPIs like clicks, click-through rates, and impressions illustrate campaign performance, there are other KPIs that tell a deeper story about your customers’ journeys. For example:
- Customer Lifetime Value (CLV): Measures total revenue generated by a customer throughout their entire relationship with a business
- Customer Acquisition Cost (CAC): Measures how much it costs to convert a customer
- Customer Retention Rate: Measures the ability to retain customers over a certain, specific period of time
- Share of Voice (SOV): Measures the percentage of brand awareness in a given market compared to competitors
No matter the metric, savvy media agencies look for strategic opportunities based on the data, and make recommendations to best allocate your advertising resources.
Media Research Gives Brands an Edge
A media plan is only as good as the research that informs it. Your media agency should have a sophisticated tech stack to stay up-to-date on competitor tactics, industry trends, consumer behavior patterns, and emerging technologies. Marketing Doctor curates a robust suite of tools that facilitate audience, competitor, market, and media research. Combined with media mix modeling and forecasting solutions, we identify untapped opportunities and develop media strategies that help our clients stand out from the competition.
Long-Term Paid Media Partnerships
A media agency that takes the time to understand your business goals demonstrates a commitment to building a long-term strategic partnership. Rather than treating you as just another client, they become invested in your success and work collaboratively to achieve your objectives. This level of engagement fosters trust, transparency, and open communication, allowing both parties to work together seamlessly towards shared goals.
Does Your Paid Media Mean Business?
Your goals should be the heart of a media agency’s process. Only then will your advertising campaigns go above and beyond to solve your business challenge. Looking for a media agency that’s ready to dive-in and achieve (and exceed) your business goals? Look no further! Let’s talk.
74% of major advertisers report that the economic downturn has influenced their budget decisions.
With less budget, CMOs face increased pressure to prove their advertising efforts tangibly contribute to ultimate business results. Supporting the CMO and marketing departments at-large, media agencies must do the extra credit to achieve meaningful business results that lead to increased marketing budgets, not decreased ones. This level of commitment positively impacts your overall marketing strategy and delivers results that increase return on ad spend.
Paid Media is One Piece of the Puzzle
Paid media works in tandem with several other marketing and branding initiatives to solve your business challenges. Your media partner should be asking, “How does the media strategy we’re proposing fit into our client’s broader plans?” Holistic thinking is often the key to generating short-term results (e.g. quality leads) and long-term success (e.g. increased revenue and market share). As a paid media agency, Marketing Doctor often collaborates with in-house and external agencies to support data-driven ecosystems for our clients. For example, we provide performance creative, maximizing campaign performance data with creative minds and technology to inform ad iterations and boost results.
From Metrics to Actionable Paid Media Insights
When a media agency understands your business challenges and goals, they are better equipped to support your most valuable key performance indicators (KPIs). For example, 25% of marketers report that customer lifetime value (CLV) ranks in the top five most important marketing metrics. While marketing KPIs like clicks, click-through rates, and impressions illustrate campaign performance, there are other KPIs that tell a deeper story about your customers’ journeys. For example:
- Customer Lifetime Value (CLV): Measures total revenue generated by a customer throughout their entire relationship with a business
- Customer Acquisition Cost (CAC): Measures how much it costs to convert a customer
- Customer Retention Rate: Measures the ability to retain customers over a certain, specific period of time
- Share of Voice (SOV): Measures the percentage of brand awareness in a given market compared to competitors
No matter the metric, savvy media agencies look for strategic opportunities based on the data, and make recommendations to best allocate your advertising resources.
Media Research Gives Brands an Edge
A media plan is only as good as the research that informs it. Your media agency should have a sophisticated tech stack to stay up-to-date on competitor tactics, industry trends, consumer behavior patterns, and emerging technologies. Marketing Doctor curates a robust suite of tools that facilitate audience, competitor, market, and media research. Combined with media mix modeling and forecasting solutions, we identify untapped opportunities and develop media strategies that help our clients stand out from the competition.
Long-Term Paid Media Partnerships
A media agency that takes the time to understand your business goals demonstrates a commitment to building a long-term strategic partnership. Rather than treating you as just another client, they become invested in your success and work collaboratively to achieve your objectives. This level of engagement fosters trust, transparency, and open communication, allowing both parties to work together seamlessly towards shared goals.
Does Your Paid Media Mean Business?
Your goals should be the heart of a media agency’s process. Only then will your advertising campaigns go above and beyond to solve your business challenge. Looking for a media agency that’s ready to dive-in and achieve (and exceed) your business goals? Look no further! Let’s talk.
